The fine folks that make Pendleton Whiskey have entered the flavored whiskey market with a competitor to Fireball. There must be some serious competition here because Sazerac Inc. the parent company of Fireball sued Hood river distillers for trademark infringement in February of last year.
Priced reasonably, Sinfire whiskey has a good whiskey flavor in addition to the Cinnamon. Most of these fireball type drinks are cloyingly sweet and taste more like red hots than actual cinnamon.
Sinfire seems to avoid a lot of those speed-bumps and creates a fine blend of cask flavor and sweetness. Fireball is marketed in the same vein as aftershock and other Dare Shots that aren’t really for enjoyment but rather for the Jackass style yuks of people who get to watch the expression on your face when you drink.
Sinfire on the other hand, seems to lean more towards things like Eastside’s Marion berry whiskey or Cherry bomb whiskey. Flavorful offerings that use real ingredients to alter the naturally good taste of whiskey.
This isn’t a spicy drink like hot monkey or ABSOLUT PEPPAR. You might think cinnamon and get hot, like atomic fireball or something in that vein. This is actually much more an exercise in the true spirit of the spice as opposed to the flavoring additives that people think of as that spice.
The bottle you see here is a lovely little 50ml I picked up from their booth at the OMSI mixology night. I plan to work out something that really plays with the cinnamon flavors as soon as I can think of a good fruit juice to pair it with.