Stuff You Can’t Have – Bulleit Edition

The following is a repost from the Shaker and Spreadsheet Facebook page.  Not exactly impractical barware but if you look at this photo I can tell you what the first 15 comments are going to be after the picture. “Where can I get that flask and mug”. The wrong answer is the one they were giving all day long. “You can’t.” Those are props made for internal use only. The flask is one you can buy and customize from another site. You could probably even get it with the Bulleit logo if you have a high Rez vector copy of their logo handy (you won’t, don’t even bother searching). This was just Bad Marketing ™, show people something they want but can’t have then badly explain why they can’t have it.  Does it make people who don’t want Bulleit want to drink more?  Probably not, does it anger and frustrate a class of fan who would otherwise buy anything branded that you could put in front of them, YES.